WE DO AD BUYING, BETTER
Ad planning, buying and competitive tracking for political, issue and corporate campaigns
Media Optimization Case Study
Medium Buying + Deep Root Analytics
In 2018, Medium Buying worked with Deep Root Analytics on Brian Kemp’s victorious campaign for governor of Georgia.
Using Deep Root’s custom target ratings, Medium Buying placed more than $13.3 million in TV advertising across Georgia’s broadcast markets and cable zones. Deep Root provided a 51% media optimization lift, giving Kemp’s campaign 30,972 extra targeted ratings points and $4.9 million in efficiency savings.
Our name Medium is an homage to the fact that media and advertising has become incredibly complicated and fragmented over the last several years. It used to be broadcast TV, cable and radio – now it’s multiple platforms on an array of devices.
Today, a good ad buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them.
Click HERE to view our Client List.
No two campaigns are alike.
Each one needs a unique media analysis and plan that thoroughly considers resources, possibilities and goals. We’re well-versed and experienced in developing and implementing paid media strategies. That’s what we’ll deliver for your campaign.
We’ll get the most out of every dollar you spend by negotiating the lowest possible rate, every single time.
It’s critically important that you have timely and accurate competitive intelligence.
Our team will constantly monitor the playing field so you have real-time access.
Meet the Team
Read More About Tanya
A native of Ohio, Tanya has nearly a decade of experience working as a Republican campaign aide and strategist. In 2016, she managed two successful state senate campaigns during the GOP primary in Ohio. During the 2014 cycle, Tanya served as campaign manager for Rep. Mike Turner’s successful re-election bid. Turner won the Dayton-area 10th District with 65.38 percent of the vote.
In 2012, Tanya worked as a senior project manager at Majority Strategies, the largest Republican print and mobile firm in the country. During the 2010 cycle, she worked for the Republican National Committee’s Victory Program. Tanya graduated from Ohio University with a degree in journalism. At OU, she was active on campus and involved in Republican campaigns. She is a self-professed nerd, loves yoga and lives in Columbus with her husband, Sean, and their two cats, Lucy and Hefe.
Read More About Dillon
A native of northeast Ohio, Dillon has been active in Republican campaigns across the Buckeye state and the country. In the 2016 election cycle, Dillon worked as the Northeast Field Director for U.S. Sen. Rob Portman’s successful re-election campaign, which was recognized as one of the best political efforts in the nation by the New York Times, Washington Post and Cleveland Plain Dealer. He oversaw three regional field offices and won 18 of 19 counties in his region.
Dillon is a graduate of Kent State University with degrees in justice studies and political science. During college, he was heavily involved with the College Republicans organization and was elected chairman of the Ohio College Republican Federation.
Click HERE to read an announcement in the Plain Dealer about Dillon joining Medium Buying.
Read More About Katie
Katie is a native of northeast Ohio and has worked for Republican campaigns at the local, state and national level. Most recently, she was a Case Management Specialist at the Summit County Department of Job and Family Services.
Katie received a bachelor’s degree in political science from Kent State University, where she was involved in student government and the College Republicans organization. She also holds a master’s degree in global security from The University of Akron.
Read More About Teddy
Teddy is a native of northeast Ohio and has worked for several Republican campaigns and officials. He served as an intern for Sen. Rob Portman’s re-election campaign in 2016 and also interned in Sen. Portman’s Washington, D.C. office.
Teddy is a graduate of Kent State University with a degree in political science and psychology. He spent a semseter abroad in Florence, Italy and was involved with the College Republicans. Edward is an avid fan of Cleveland sports.
Megan Bermudez is the Accounting Lead for Medium Buying.
Read More About Megan
Megan was born and raised in Ohio, but spent the last several years living and working in Colorado. She was an administrative assistant for a small accounting firm before serving as a bookkeeper for Vail Tax & Accounting. In this role, she maintained finances and payroll for a variety of local businesses in the Vail valley.
Megan holds a degree in business management from Bradford School in Columbus. She recently moved back to Ohio to be closer to family and friends. She enjoys spending time with her husband and two pups and exploring new craft breweries on the weekends!
Nielsen estimates that 90.3% of U.S. TV households are Traditional Cable or Over The Air. How do campaigns reach the other 9.7%? While broadcast, cable and satellite TV reach millions of Americans every day, consumers are increasingly accessing content (movies,...read more
Medium Buying client Brian Kemp on Tuesday won the Republican runoff in the race for Georgia governor. Kemp defeated Georgia Lt. Gov. Casey Cagle by a margin of 69.4% to 30.6%. Medium is proud to be part of the Kemp for Governor team along with strategic...read more
The political tipsheet: What started with The Hotline (which was launched in 1987 and arrived every morning via fax) has exploded into a big business of sources, nuggets, sightings and exclusives. Our favorite newsletters are focused on – what else – the convergence...read more
Stay Up to Date
Sign up for our email updates to get the latest on politics and media trends.
1351 King Avenue
Columbus, OH 43212