Ad planning, buying and competitive tracking for political, issue and corporate campaigns

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Media Optimization Case Study

Medium Buying + Deep Root Analytics

In 2017, Medium Buying worked with Deep Root Analytics on Greg Gianforte’s special election win for Montana’s at-large congressional seat.

Using Deep Root’s custom target ratings, Medium Buying placed more than $2.7 million in TV advertising across Montana’s broadcast markets and cable zones. Deep Root provided a 36% media optimization lift, giving Gianforte’s campaign $1 million in efficiency savings.

About US

Our name Medium is an homage to the fact that media and advertising has become incredibly complicated and fragmented over the last several years. It used to be broadcast TV, cable and radio – now it’s multiple platforms on an array of devices.

Today, a good ad buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them.

Media Planning

It’s a complicated media landscape. Viewers and listeners have a ton of preferences and choices. That’s ok. It’s our job to ensure that your campaign message reaches them wherever they are.

No two campaigns are alike.

Each one needs a unique media analysis and plan that thoroughly considers resources, possibilities and goals. We’re well-versed and experienced in developing and implementing paid media strategies. That’s what we’ll deliver for your campaign.

Media Buying

Media buying isn’t celebrated work, but it is hard work that our team takes extremely seriously. Paid media is often the largest single expenditure a campaign will make (that’s because paid media can dramatically shape the outcome of a campaign).

We’ll get the most out of every dollar you spend by negotiating the lowest possible rate, every single time.

We partner with data analytics firms like Deep Root and 0ptimus to optimize media buys. Find out more by clicking HERE.

Competitive Tracking

Rarely is a political or public affairs campaign operating in a vacuum. You need to know what your opponents and allies are spending on paid media – and when and where messages are being delivered. This information will almost certainly impact the decisions your campaign makes.

It’s critically important that you have timely and accurate competitive intelligence.

Our team will constantly monitor the playing field so you have real-time access.

Meet the Team

Tanya Renicker

Senior Media Buyer and Office Director

Email: tanya@mediumbuyingllc.com
Twitter: @TanyaRenicker

Tanya Renicker is the Senior Media Buyer and Office Director for Medium Buying.

A native of Ohio, Tanya has nearly a decade of experience working as a Republican campaign aide and strategist. In 2016, she managed two successful state senate campaigns during the GOP primary in Ohio. During the 2014 cycle, Tanya served as campaign manager for Rep. Mike Turner’s successful re-election bid. Turner won the Dayton-area 10th District with 65.38 percent of the vote.

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In 2012, Tanya worked as a senior project manager at Majority Strategies, the largest Republican print and mobile firm in the country. During the 2010 cycle, she worked for the Republican National Committee’s Victory Program.

Tanya graduated from Ohio University with a degree in journalism. At OU, she was active on campus and involved in Republican campaigns. She is a self-professed nerd, loves yoga and has a cat named Lucy.

Dillon Lloyd

Media Buyer and Competitive Specialist

Email: dillon@mediumbuyingllc.com
Twitter: @Dillonlloyddd

Dillon Lloyd is a Media Buyer and Competitive Specialist for Medium Buying.

A native of northeast Ohio, Dillon has been active in Republican campaigns across the Buckeye state and the country. In the 2016 election cycle, Dillon worked as the Northeast Field Director for U.S. Sen. Rob Portman’s successful re-election campaign, which was recognized as one of the best political efforts in the nation by the New York Times, Washington Post and Cleveland Plain Dealer. He oversaw three regional field offices and won 18 of 19 counties in his region.

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Dillon is a graduate of Kent State University with degrees in justice studies and political science. During college, he was heavily involved with the College Republicans organization and was elected chairman of the Ohio College Republican Federation.

Click HERE to read an announcement in the Plain Dealer about Dillon joining Medium Buying.


Media Buyer and Competitive Specialist

Email: katherine@mediumbuyingllc.com
Twitter: @Cookson_Katie 

Katherine Cookson is a Media Buyer and Competitive Specialist for Medium Buying.

Katherine is a native of northeast Ohio and has worked for Republican campaigns at the local, state and national level. Most recently, she was a Case Management Specialist at the Summit County Department of Job and Family Services.

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Katherine received a bachelor’s degree in political science from Kent State University, where she was involved in student government and the College Republicans organization. She also holds a master’s degree in global security from The University of Akron.


Media Buyer and Competitive Specialist

Email: edward@mediumbuyingllc.com

Edward Kamody is a Media Buyer and Competitive Specialist for Medium Buying.

Edward is a native of northeast Ohio and has worked for several Republican campaigns and officials. He served as an intern for Sen. Rob Portman’s re-election campaign in 2016 and also interned in Sen. Portman’s Washington, D.C. office.

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Edward is a graduate of Kent State University with a degree in political science and psychology. He spent a semseter abroad in Florence, Italy and was involved with the College Republicans. Edward is an avid fan of Cleveland sports.

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