Ad planning, buying and competitive tracking for political, issue and corporate campaigns

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Media Optimization Case Study

Medium Buying + Deep Root Analytics

In 2020, Medium Buying worked with Deep Root Analytics on Greg Gianforte’s successful campaign for governor of Montana.

Using DRA’s custom target ratings, Medium Buying placed more than $3.9 million in TV advertising across Montana’s broadcast markets and cable zones.

About US

Our name Medium is an homage to the fact that media and advertising has become incredibly complicated and fragmented over the last several years. It used to be broadcast TV, cable and radio – now it’s multiple platforms on an array of devices.

Today, a good ad buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them.

Click HERE to view our Client List.

Click HERE to view our Latest Promotional Booklet.

Media Planning
It’s a complicated media landscape. Viewers and listeners have a ton of preferences and choices. That’s ok. It’s our job to ensure that your campaign message reaches them wherever they are.

No two campaigns are alike.

Each one needs a unique media analysis and plan that thoroughly considers resources, possibilities and goals. We’re well-versed and experienced in developing and implementing paid media strategies. That’s what we’ll deliver for your campaign.

Media Buying
Media buying isn’t celebrated work, but it is hard work that our team takes extremely seriously. Paid media is often the largest single expenditure a campaign will make (that’s because paid media can dramatically shape the outcome of a campaign).

We’ll get the most out of every dollar you spend by negotiating the lowest possible rate, every single time.

We partner with data analytics firms like Deep Root and 0ptimus to optimize media buys. Find out more by clicking HERE.

Competitive Tracking
Rarely is a political or public affairs campaign operating in a vacuum. You need to know what your opponents and allies are spending on paid media – and when and where messages are being delivered. This information will almost certainly impact the decisions your campaign makes.

It’s critically important that you have timely and accurate competitive intelligence.

Our team will constantly monitor the playing field so you have real-time access.

Meet the Team

Tanya Dulaney

Director of Media Buying and Client Management

Email: tanya@mediumbuying.com
Twitter: @TanyaDulaney

Read About Tanya

Tanya Dulaney is a Director of Media Buying and Client Management for Medium Buying.

Tanya joined Medium Buying during the 2016 election cycle. Since that time, the firm has enjoyed incredible growth and success, and Tanya’s contributions have been central to Medium Buying’s achievements.

Tanya has developed media plans and placed advertising for several noteworthy Republican candidates, including Sens. Lindsey Graham, Ron Johnson, Mike Rounds, John Thune, and Roger Wicker, Govs. Greg Gianforte, Brian Kemp, Brad Little, and Kristi Noem, as well as influential GOP groups including the Club for Growth, National Republican Senatorial Committee, Republican State Legislative Committee and House Freedom Action. Tanya also plays a lead role in Medium Buying’s CTV/OTT and digital buying strategy.

As Office Director, Tanya keeps the peace at Medium Buying’s growing Columbus HQ, plans office outings and events, ensures no birthday is forgotten, and generally serves as resident “Office Mom.”

A native of Ohio, Tanya has more than a decade of experience working as a Republican campaign aide and strategist. In 2016, she managed two successful state senate campaigns during the GOP primary in Ohio. During the 2014 cycle, Tanya served as campaign manager for Rep. Mike Turner’s successful re-election bid.

In 2012, Tanya worked as a senior project manager at Majority Strategies, the largest Republican print and mobile firm in the country. During the 2010 cycle, she worked for the Republican National Committee’s Victory Program.

Tanya graduated from Ohio University with a degree in journalism. At OU, she was active on campus and involved in Republican campaigns. She is a self-professed nerd, loves yoga and lives in Columbus with her husband, Sean, and their three cats, Lucy, Hefe and Blanche.

Dillon Lloyd

Director of Media Buying and Client Management

Email: dillon@mediumbuying.com
Twitter: @Dillonlloyddd

Read About Dillon

Dillon Lloyd is a Director of Media Buying and Client Management for Medium Buying.

A native of northeast Ohio, Dillon has been active in Republican campaigns across the Buckeye state and the country. In the 2016 election cycle, Dillon worked as the Northeast Field Director for U.S. Sen. Rob Portman’s successful re-election campaign, which was recognized as one of the best political efforts in the nation by the New York Times, Washington Post and Cleveland Plain Dealer. He oversaw three regional field offices and won 18 of 19 counties in his region.

Dillon is a graduate of Kent State University with degrees in justice studies and political science. During college, he was heavily involved with the College Republicans organization and was elected chairman of the Ohio College Republican Federation.

Dillon lives in Columbus with his wife, Brittany.

Click HERE to read an announcement in the Plain Dealer about Dillon joining Medium Buying.

KATIE WAGNER

Media Buying Services Manager

Email: katherine@mediumbuying.com
Twitter: @Cookson_Katie 

Read About Katie

Katie Wagner is a Media Buying Services Manager for Medium Buying.

Born and raised in the Appalachian foothills of eastern Ohio, Katie has worked for Republican campaigns at the local, state and national level. Since joining the Medium Buying team in 2017, Katie has played a role in several key gubernatorial, statewide, congressional and advocacy campaigns.

Previously, Katie worked for the Summit County Department of Job and Family Services, as well as Akron-area refugee organizations.

Katie is a Kent State University graduate with dual degrees in political science and criminal justice. While at Kent State, she was active with the College Republicans, student government and Sigma Sigma Sigma. She holds a master’s degree in global security from the University of Akron; her research focused on counter radicalization and political violence.

Katie resides in Columbus with her husband, Zack, their son, Thomas, and their fur babies, Diesel and Murray. In her downtime she enjoys good books and training for her next half marathon.

AARON KOZIKOWSKI

Media Buying Services Manager

Email: aaron@mediumbuying.com

Read About Aaron

Aaron Kozikowski is a Media Buying Services Manager for Medium Buying.

Aaron has several years of experience working for Republican campaigns at the local, state and national level. He previously worked at King Strategic Communications where he produced and managed print and digital advertising for Republican campaigns and groups throughout the country.

Aaron studied political science while attending Kent State University and was a member of the Ohio College Republican Federation executive board.

Aaron spends his free time with his beloved pup Marcy and enjoys doing all things outdoors (hiking, fly fishing, climbing).

KERRIE METRESS

Media Buying and Planning Associate

Email: kerrie@mediumbuying.com

Read About Kerrie

Kerrie Metress is a Media Buying and Planning Associate for Medium Buying

Kerrie previously worked for Smart Media Group as a media planner during the 2022 midterm election.

Kerrie was born and raised in northern Virginia. She attended the University of Dayton, graduating in 2022 with a bachelor’s degree in criminal justice.

Kerrie enjoys cheering on the Washington, D.C. sports teams and finding the best gluten-free item on any menu. New to central Ohio, Kerrie is looking forward to exploring and experiencing all Columbus has to offer!

AUSTIN COOPER

Media Buying and Planning Associate

Email: austin@mediumbuying.com

Read About Austin

Austin Cooper is a Media Buying and Planning Associate for Medium Buying.

Austin was raised in Pickerington, Ohio. He graduated in 2021 from The Ohio State University with a bachelor’s degree in economics. At TOSU, he was a part of the Finance/Accounting Club and the Chess Club.

Austin previously worked in the marketing and programmatic advertising fields.

In his free time, Austin enjoys hiking, traveling and spending time with his dog, Dug.

BRYAN HALL

Competitive Intelligence Manager

Email: bryan@mediumbuying.com

Read About Bryan

Bryan Hall is the Competitive Intelligence Manager for Medium Buying.

Bryan has nearly a decade of experience working for Republican candidates and officeholders in Ohio. He most recently served as a legislative aide for the Ohio House of Representatives where he managed dozens of pieces of legislation that were signed into law.

Bryan’s previous roles include working as a field organizer for the Ohio Republican Party during the successful 2016 election and serving as a student organizer for Rob Portman’s winning Senate campaign.

Bryan graduated from Wright State University in 2016 with a bachelor’s degree in political science; he minored in German. Bryan spends his free time exploring the Columbus craft beer scene, traveling to haunted, historic cities, and cheering for the Columbus Blue Jackets.

ANDREW SMITH

Competitive Analysis Associate

Email: andrew@mediumbuying.com

Read About Andrew

Andrew Smith is a Competitive Analysis Associate for Medium Buying.

Andrew graduated from Ohio Christian University in 2021 with a bachelor’s degree in political science; he minored in American history.

At OCU, Andrew played on the men’s soccer team, was named Mr. OCU, and was elected as a senior representative on the student council.

In his free time, Andrew enjoys going skiing and camping, and hanging out with his Great Dane, Windu.

JOHNNY PASZKE

Competitive Analysis Associate

Email: johnny@mediumbuying.com

Read About Johnny

Johnny Paszke is a Competitive Analysis Associate for Medium Buying.

Johnny was born and raised in Brooklyn, N.Y. He got involved in politics during the 2016 election cycle while he was a freshman at Ohio University. He joined the OU College Republicans and served as social chair of the organization.

Johnny has been an aide for several state and federal campaigns. He was a field organizer in southeast Ohio during the 2020 election cycle and served as political director on a statewide Supreme Court race in 2022.

Johnny resides in Columbus and spends his free time golfing, rewatching The Sopranos and cheering on his beloved New York Mets.

YOUSSEF ABOUHASHISH

Director of Financial Planning and Analysis

Email: youssef@mediumbuying.com

Read About Youssef

Youssef Abouhashish is the Director of Financial Planning and Analysis for Medium Buying. Youssef’s responsibilities include reporting, financial analysis and accounting.

Prior to joining Medium Buying, Youssef held several positions in accounting and finance. He started as an accounting associate for Oral Implant Management, a company that financially manages three private dental practices, as well as the Midwest Implant Institute located in Lewis Center, Ohio. Youssef then worked at Sweeping Corporation of America, a power sweeping services company based in Cleveland; he began as a financial analyst intern before being promoted to regional assistant controller.

Youssef graduated from The Ohio State University with a bachelor’s degree in personal financial planning. At Ohio State, he was a member of Tau Kappa Epsilon social fraternity. He lives in Columbus and enjoys traveling and coaching football in his free time.

TRACEY BOWMAN

Office Director

Email: tracey@mediumbuying.com

Read About Tracey

Tracey Bowman is the Office Manager for Medium Buying.

Tracey has been employed in various industries since graduating from Lehigh University in 1988 with a bachelor’s degree in finance. She was a commercial lender for financial institutions in New Jersey and Ohio, and a bond trader and portfolio manager for an Ohio-based financial institution. 

In addition to her responsibilities at Medium Buying, Tracey is also a sales associate for a national retail chain; a sales rep, as well as the retail and wholesale website manager for a locally based clothing company; and owner/operator of a decorative painting and furniture refinishing business.

Tracey has spent the last 33 years in Columbus with her husband, Jim. They have raised three children, Lindsay, Andy, and Carolyn, and doted on many pups over the years, including their current Great Pyrenees, Duke. Tracey enjoys reading, spending time with family and friends, and playing racquet sports and word games.

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