Ad planning, buying and competitive tracking for political, issue and corporate campaigns

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Media Optimization Case Study

Medium Buying + Deep Root Analytics

In 2020, Medium Buying worked with Deep Root Analytics on Greg Gianforte’s successful campaign for governor of Montana.

Using DRA’s custom target ratings, Medium Buying placed more than $3.9 million in TV advertising across Montana’s broadcast markets and cable zones.

About US

Our name Medium is an homage to the fact that media and advertising has become incredibly complicated and fragmented over the last several years. It used to be broadcast TV, cable and radio – now it’s multiple platforms on an array of devices.

Today, a good ad buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them.

Click HERE to view our Client List.

Media Planning
It’s a complicated media landscape. Viewers and listeners have a ton of preferences and choices. That’s ok. It’s our job to ensure that your campaign message reaches them wherever they are.

No two campaigns are alike.

Each one needs a unique media analysis and plan that thoroughly considers resources, possibilities and goals. We’re well-versed and experienced in developing and implementing paid media strategies. That’s what we’ll deliver for your campaign.

Media Buying
Media buying isn’t celebrated work, but it is hard work that our team takes extremely seriously. Paid media is often the largest single expenditure a campaign will make (that’s because paid media can dramatically shape the outcome of a campaign).

We’ll get the most out of every dollar you spend by negotiating the lowest possible rate, every single time.

We partner with data analytics firms like Deep Root and 0ptimus to optimize media buys. Find out more by clicking HERE.

Competitive Tracking
Rarely is a political or public affairs campaign operating in a vacuum. You need to know what your opponents and allies are spending on paid media – and when and where messages are being delivered. This information will almost certainly impact the decisions your campaign makes.

It’s critically important that you have timely and accurate competitive intelligence.

Our team will constantly monitor the playing field so you have real-time access.

Meet the Team

Tanya Dulaney

Senior Media Buyer, Planner and Analyst | Office Director

Twitter: @TanyaDulaney

Read About Tanya

Tanya Dulaney is a Senior Media Buyer, Planner and Analyst, as well as the Office Director, for Medium Buying.

A native of Ohio, Tanya has nearly a decade of experience working as a Republican campaign aide and strategist. In 2016, she managed two successful state senate campaigns during the GOP primary in Ohio. During the 2014 cycle, Tanya served as campaign manager for Rep. Mike Turner’s successful re-election bid. Turner won the Dayton-area 10th congressional district with 65 percent of the vote.

In 2012, Tanya worked as a senior project manager at Majority Strategies, the largest Republican print and mobile firm in the country. During the 2010 cycle, she worked for the Republican National Committee’s Victory Program. Tanya graduated from Ohio University with a degree in journalism. At OU, she was active on campus and involved in Republican campaigns. She is a self-professed nerd, loves yoga and lives in Columbus with her husband, Sean, and their two cats, Lucy and Hefe.

Dillon Lloyd

Senior Media Buyer, Planner and Analyst

Twitter: @Dillonlloyddd

Read About Dillon

Dillon Lloyd is a Senior Media Buyer, Planner and Analyst for Medium Buying.

A native of northeast Ohio, Dillon has been active in Republican campaigns across the Buckeye state and the country. In the 2016 election cycle, Dillon worked as the Northeast Field Director for U.S. Sen. Rob Portman’s successful re-election campaign, which was recognized as one of the best political efforts in the nation by the New York Times, Washington Post and Cleveland Plain Dealer. He oversaw three regional field offices and won 18 of 19 counties in his region.

Dillon is a graduate of Kent State University with degrees in justice studies and political science. During college, he was heavily involved with the College Republicans organization and was elected chairman of the Ohio College Republican Federation.

Dillon lives in Columbus with his wife, Brittany.

Click HERE to read an announcement in the Plain Dealer about Dillon joining Medium Buying.


Senior Media Buyer, Planner and Analyst

Twitter: @Cookson_Katie 

Read About Katie

Katie Wagner is a Senior Media Buyer, Planner and Specialist for Medium Buying.

Born and raised in the Appalachian foothills of eastern Ohio, Katie has worked for Republican campaigns at the local, state and national level. Since joining the Medium Buying team in 2017, Katie has played a role in several key gubernatorial, statewide, congressional and advocacy campaigns.

Previously, Katie worked for the Summit County Department of Job and Family Services, as well as Akron-area refugee organizations.

Katie is a Kent State University graduate with dual degrees in political science and criminal justice. While at Kent State, she was active with the College Republicans, student government and Sigma Sigma Sigma. She holds a master’s degree in global security from the University of Akron; her research focused on counter radicalization and political violence.

Katie resides in Columbus with her husband, Zack, and their fur babies, Diesel and Murray. In her downtime she enjoys good books and training for her next half marathon.


Senior Media Buyer and Competitive Specialist


Read About Aaron

Aaron Kozikowski is a Senior Media Buyer and Competitive Specialist for Medium Buying.

Aaron has several years of experience working for Republican campaigns at the local, state and national level. He previously worked at King Strategic Communications where he produced and managed print and digital advertising for Republican campaigns and groups throughout the country.

Aaron studied political science while attending Kent State University and was a member of the Ohio College Republican Federation executive board.

Aaron spends his free time with his beloved pup Marcy and enjoys doing all things outdoors (hiking, fly fishing, climbing).


Media Buyer and Planner


Read About Max

Max Lindeman is a Media Buyer and Planner for Medium Buying.

Max was involved with Republican campaigns and groups throughout high school and college.

While attending the University of Akron, he served as an intern for Ohio State Auditor Keith Faber, worked as the grassroots director for Beth Bigham’s campaign for the Ohio State House, and was a student assistant at the Ray C. Bliss Institute of Applied Politics.

Max graduated from Akron in 2021 with a bachelor’s degree in political science; he minored in public relations. At Akron, he was a member of Phi Kappa Tau social fraternity, the Akron College Republicans and the Summit County Young Republicans.


Accounting Lead


Read About Youssef

Youssef Abouhashish is the Accounting Lead for Medium Buying.

Youssef has previously held several positions in accounting and financial planning. Most recently, he worked as a carrier sales representative for BlueGrace Logistics, a third-party logistics provider. He has also worked for Sweeping Corporation of America, a power sweeping services company based in Cleveland, and Oral Implants & Reconstructive Dentistry, located in Lewis Center, Ohio.

Youssef graduated from The Ohio State University with a bachelor’s degree in financial planning. At Ohio State, he was a member of Tau Kappa Epsilon social fraternity. He lives in Columbus and enjoys traveling and coaching football in his free time.


Lead Competitive Specialist


Read About Luke

Luke Peters is the Lead Competitive Specialist for Medium Buying.

Luke most recently served as Director of Major Gifts for Bernie Moreno’s U.S. Senate campaign in Ohio during the 2022 election cycle. In this role, Luke led major donor outreach and finance committee bundling efforts. Prior to being promoted to the director role, Peters served as a finance coordinator for the Moreno campaign.

Before working in politics, Luke was a commercial credit analyst at Nestlé USA and a financial planner at Northwestern Mutual.

Luke was born and raised in Elyria, Ohio and attended Cleveland State University. He graduated from Mandel Honors College with a bachelor’s degree in economics and minored in statistics, authoring undergraduate theses in both managerial and labor economics.

In his free time, Luke enjoys running long distance, oil painting and reading.


Media Buyer and Planner


Read About Eve

Eve Inbody is a Media Buyer and Planner for Medium Buying. 

Eve was raised in Lewis Center, Ohio and currently attends Ohio University. She will graduate in April 2022 with two bachelor’s degrees, one in economics and one in psychology. During her time at Ohio University, Eve has been active with the College Republicans and Economics Society, and was a member of the cheerleading team. 

Eve has served as an intern and volunteer in several local and state Republican campaigns. 

She previously worked for a local business in Athens, Ohio where she managed their public relations and operations.  

Eve enjoys cooking, crafting, spending time with her dog, Rudy, and cheering for the Cleveland Browns.

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Columbus, OH 43215

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