Ad planning, buying and competitive tracking for political, issue and corporate campaigns
Media Optimization Case Study
Medium Buying + Deep Root Analytics
In 2018, Medium Buying worked with Deep Root Analytics on Brian Kemp’s victorious campaign for governor of Georgia.
Using Deep Root’s custom target ratings, Medium Buying placed more than $13.3 million in TV advertising across Georgia’s broadcast markets and cable zones. Deep Root provided a 51% media optimization lift, giving Kemp’s campaign 30,972 extra targeted ratings points and $4.9 million in efficiency savings.
Our name Medium is an homage to the fact that media and advertising has become incredibly complicated and fragmented over the last several years. It used to be broadcast TV, cable and radio – now it’s multiple platforms on an array of devices.
Today, a good ad buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them.
Click HERE to view our Client List.
No two campaigns are alike.
Each one needs a unique media analysis and plan that thoroughly considers resources, possibilities and goals. We’re well-versed and experienced in developing and implementing paid media strategies. That’s what we’ll deliver for your campaign.
We’ll get the most out of every dollar you spend by negotiating the lowest possible rate, every single time.
It’s critically important that you have timely and accurate competitive intelligence.
Our team will constantly monitor the playing field so you have real-time access.
Meet the Team
Read About Tanya
Tanya Dulaney is a Senior Media Buyer, Planner and Analyst, as well as the Office Director, for Medium Buying.
A native of Ohio, Tanya has nearly a decade of experience working as a Republican campaign aide and strategist. In 2016, she managed two successful state senate campaigns during the GOP primary in Ohio. During the 2014 cycle, Tanya served as campaign manager for Rep. Mike Turner’s successful re-election bid. Turner won the Dayton-area 10th congressional district with 65 percent of the vote.
In 2012, Tanya worked as a senior project manager at Majority Strategies, the largest Republican print and mobile firm in the country. During the 2010 cycle, she worked for the Republican National Committee’s Victory Program. Tanya graduated from Ohio University with a degree in journalism. At OU, she was active on campus and involved in Republican campaigns. She is a self-professed nerd, loves yoga and lives in Columbus with her husband, Sean, and their two cats, Lucy and Hefe.
Read About Dillon
Dillon Lloyd is a Senior Media Buyer, Planner and Analyst for Medium Buying.
A native of northeast Ohio, Dillon has been active in Republican campaigns across the Buckeye state and the country. In the 2016 election cycle, Dillon worked as the Northeast Field Director for U.S. Sen. Rob Portman’s successful re-election campaign, which was recognized as one of the best political efforts in the nation by the New York Times, Washington Post and Cleveland Plain Dealer. He oversaw three regional field offices and won 18 of 19 counties in his region.
Dillon is a graduate of Kent State University with degrees in justice studies and political science. During college, he was heavily involved with the College Republicans organization and was elected chairman of the Ohio College Republican Federation.
Dillon lives in Columbus with his wife, Brittany.
Click HERE to read an announcement in the Plain Dealer about Dillon joining Medium Buying.
Read About Katie
Katie Cookson is a Senior Media Buyer, Planner and Specialist for Medium Buying.
Born and raised in the Appalachian foothills of eastern Ohio, Katie has worked for Republican campaigns at the local, state and national level. Since joining the Medium Buying team in 2017, Katie has played a role in several key gubernatorial, statewide, congressional and advocacy campaigns.
Previously, Katie worked for the Summit County Department of Job and Family Services, as well as Akron-area refugee organizations.
Katie is a Kent State University graduate with dual degrees in political science and criminal justice. While at Kent State, she was active with the College Republicans, student government and Sigma Sigma Sigma. She holds a master’s degree in global security from the University of Akron; her research focused on counter radicalization and political violence.
Katie resides in Columbus with her husband, Zack, and their fur babies, Diesel and Murray. In her downtime she enjoys good books and training for her next half marathon.
Read About Kevin
Kevin Doering is the Director of Competitive Intelligence for Medium Buying.
During the 2018 cycle, Kevin served as deputy campaign manager for Rep. Mike Turner’s successful re-election campaign. In that role, he coordinated activities with state and federal officials, organized volunteer efforts and served as a representative for the campaign. Turner won Ohio’s 10th congressional district by 14 percent.
Kevin previously served as an intern on Rep. Turner’s successful campaign in 2016.
Born and raised in Stamford, Conn., Kevin graduated from the University of Dayton with a degree in political science. At UD, he was a member of Beta Theta Pi. Kevin is a diehard fan of the New England Patriots and Dayton Flyers basketball.
Senior Media Buyer and Competitive Specialist
Read About Aaron
Aaron Kozikowski is a Senior Media Buyer and Competitive Specialist for Medium Buying.
Aaron has several years of experience working for Republican campaigns at the local, state and national level. He previously worked at King Strategic Communications where he produced and managed print and digital advertising for Republican campaigns and groups throughout the country.
Aaron studied political science while attending Kent State University and was a member of the Ohio College Republican Federation executive board.
Aaron spends his free time with his beloved pup Marcy and enjoys doing all things outdoors (hiking, fly fishing, climbing).
Read About Youssef
Youssef Abouhashish is the Accounting Lead for Medium Buying.
Youssef has previously held several positions in accounting and financial planning. Most recently, he worked as a carrier sales representative for BlueGrace Logistics, a third-party logistics provider. He has also worked for Sweeping Corporation of America, a power sweeping services company based in Cleveland, and Oral Implants & Reconstructive Dentistry, located in Lewis Center, Ohio.
Youssef graduated from The Ohio State University with a bachelor’s degree in financial planning. At Ohio State, he was a member of Tau Kappa Epsilon social fraternity. He lives in Columbus and enjoys traveling and coaching football in his free time.
Medium Buying has won the 2021 Reed Award for “Best Political Firm Branding” in the Business & Professional Development category.
Here’s some exciting news: Medium Buying has been named a finalist for a 2021 Reed Award!
Nielsen estimates that 82.0% of U.S. TV households are Traditional Cable or Over The Air. How do campaigns reach the other 18.0%?
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