Medium Buying has won the 2021 Reed Award for “Best Political Firm Branding” in the Business & Professional Development category. This is Medium Buying’s first Reed Award win!
Named after Campaigns & Elections founder Stanley Foster Reed, the Reed Awards recognize excellence in political campaigning, campaign management, political consulting and political design. Reed Awards winners were announced on May 13.
Medium Buying is headquartered in Columbus, Ohio, and specializes in ad planning, buying and competitive tracking for political, issue and corporate campaigns. The company was founded in 2015 and, in just a few political cycles, has become one of the top ad buying firms in the country. The Medium Buying team has placed hundreds of millions of dollars in TV, radio and digital ads. Successful clients include U.S. Senators Lindsey Graham (SC), Ron Johnson (WI), Mike Rounds (SD) and Roger Wicker (MS), Governors Brian Kemp (GA), Brad Little (ID), Greg Gianforte (MT) and Kristi Noem (SD), U.S. Representative Jim Jordan (OH-4), as well as numerous other congressional, statewide, state legislative, judicial and local candidates and third-party groups.
The Medium Buying Twitter account has become a must-follow source for: 1) breaking political ad news 💥, 2) insights into the complicated and increasingly fragmented world of advertising 📊, and 3) other things we find interesting and/or funny 🤣.
During the 2020 cycle, the Medium Buying Twitter account broke more political ad news than NEWS ORGANIZATIONS. It was very often the first to share that presidential candidates and third-party groups were going up on air, or were canceling their spending. Medium Buying was also routinely the first to share the actual ads that campaigns were airing.
All told, the Medium Buying Twitter account had more than 35.4 million impressions in 2020. It ended the year with more than 21,000 followers which have all been collected organically (no advertising money spent to acquire).