Medium Buying has been named a finalist for TWO 2023 Reed Awards!
Medium Buying is a finalist for “Best Media Buying on a Shoestring Budget” in the Media Buying category as well as “Best Use of Targeting for an Audio Ad (Radio or Digital)” in the Radio, Streaming Audio & Podcasts category. Both entries were for media buys placed for third-party group Protecting Americans Project Action Fund (PAPAF) in Iowa during the 2022 election.
PAPAF is a conservative group established with the objective of electing enforce-the-law candidates as local district attorneys and prosecutors. PAPAF invested in more than a dozen competitive races across the country, helping to flip five Democratic-held seats and defend several others. Two of the races that PAPAF targeted were in Iowa: the Scott County Attorney (Davenport area) and Woodbury County Attorney (Sioux City area) seats.
Medium Buying is headquartered in Columbus, Ohio, and specializes in ad planning, buying and competitive tracking for political, issue and corporate campaigns. The company was founded in 2015 and, in just a few political cycles, has become one of the top ad buying firms in the country. The Medium Buying team has placed hundreds of millions of dollars in TV, radio and digital ads. Successful clients include U.S. Senators Lindsey Graham (SC), Ron Johnson (WI), Mike Rounds (SD), John Thune (SD) and Roger Wicker (MS), Governors Brian Kemp (GA), Brad Little (ID), Greg Gianforte (MT), Kristi Noem (SD) and Sarah Huckabee Sanders (AR), as well as numerous congressional, statewide, state legislative, judicial and local candidates, and third-party groups.
Named after Campaigns & Elections founder Stanley Foster Reed, the Reed Awards recognize excellence in political campaigning, campaign management, political consulting and political design. Winners will be announced at the Reed Awards & Conference in Las Vegas on March 27-28.