Medium Buying has won TWO 2023 Pollie Awards! These are the firm’s first ever Pollie wins.
Medium Buying won in the Overall: Best Radio Campaign – Republican and Radio: Best Use of Negative or Contrast categories. Both entries were for media buys placed for third-party group Protecting Americans Project Action Fund (PAPAF) in Iowa during the 2022 election.
PAPAF is a conservative group established with the objective of electing enforce-the-law candidates as local district attorneys and prosecutors. PAPAF invested in more than a dozen competitive races across the country, helping to flip five Democratic-held seats and defend several others. Two of the races that PAPAF targeted were in Iowa: the Scott County Attorney (Davenport area) and Woodbury County Attorney (Sioux City area) seats.
Medium Buying is headquartered in Columbus, Ohio, and specializes in ad planning, buying and competitive tracking for political, issue and corporate campaigns. The company was founded in 2015 and, in just a few political cycles, has become one of the top ad buying firms in the country. The Medium Buying team has placed hundreds of millions of dollars in TV, radio and digital ads. Successful clients include U.S. Senators Lindsey Graham (SC), Ron Johnson (WI), Mike Rounds (SD), John Thune (SD) and Roger Wicker (MS), Governors Brian Kemp (GA), Brad Little (ID), Greg Gianforte (MT), Kristi Noem (SD) and Sarah Huckabee Sanders (AR) as well as numerous congressional, statewide, state legislative, judicial and local candidates. Medium Buying has also worked for influential third-party groups including Club for Growth Action, House Freedom Action, the Republican State Leadership Committee and the Republican Attorneys General Association.
The Pollie Awards contest is held annually by the American Association of Political Consultants. It is among the most prized and sought-after awards events in the political communications and public affairs industries. Winners were announced on April 20, 2023 at the Pollie Awards & Conference in Palm Springs, Calif.