Medium Buying has been named a finalist for FIVE 2024 Reed Awards!

Medium Buying, along with Content Creative Media and Deep Root Analytics, is a finalist in the Overall > Best Bare-Knuckled Street Fight Victory category for our work on Virginia State Del. Kim Taylor’s successful campaign in VA HD-82.

Medium Buying is also a finalist in four other categories along with Content Creative Media and Deep Root Analytics for our efforts in placing Taylor’s impactful ad “The Truth”:

Media Buying > Most Innovative or Layered Media-Mix
OTT & CTV > Best OTT/CTV Ad for a Political Campaign
Digital – Advertising & Targeting > Best Use of OTT – Connected TV
Digital – Advertising & Targeting > Best Use of Online Targeting for State Legislative Campaign

In one of the closest and most hard-fought political races in the country in 2023, Taylor beat Democrat Kimberly Pope Adams by just 53 votes! Following the election, Deep Root Analytics published a case study detailing Taylor’s effective campaign strategy which you can read HERE.

Medium Buying is headquartered in Columbus, Ohio, and specializes in ad planning, buying and competitive tracking for political, issue and corporate campaigns. The company was founded in 2015 and, in just a few political cycles, has become one of the top ad buying firms in the country. The Medium Buying team has placed hundreds of millions of dollars in TV, radio and digital ads. Successful clients include U.S. Senators Lindsey Graham (SC), Ron Johnson (WI), Mike Rounds (SD), John Thune (SD) and Roger Wicker (MS), Governors Brian Kemp (GA), Brad Little (ID), Greg Gianforte (MT), Kristi Noem (SD) and Sarah Huckabee Sanders (AR), as well as numerous congressional, statewide, state legislative, judicial and local candidates, and third-party groups.

Named after Campaigns & Elections founder Stanley Foster Reed, the Reed Awards recognize excellence in political campaigning, campaign management, political consulting and political design. Winners will be announced at the Reed Awards & Conference in Charleston, S.C. on March 20-21.