MEDIA OPTIMIZATION CASE STUDIES

CASE STUDY: 2023 VIRGINIA HOUSE DISTRICT 82 CAMPAIGN

In 2023, Medium Buying worked with Deep Root Analytics, JLK Political and Content Creative Media on Virginia State Del. Kim Taylor’s successful campaign in VA HD-82.

In one of the closest and most hard-fought political races in the country, Taylor beat Democrat Kimberly Pope Adams by just 53 votes. Following the election, Deep Root Analytics published a case study detailing Taylor’s effective campaign strategy.

CASE STUDY: 2020 MONTANA GUBERNATORIAL CAMPAIGN

In 2020, Medium Buying worked with Deep Root Analytics on Greg Gianforte’s successful campaign for governor of Montana.

Using DRA’s custom target ratings, Medium Buying placed more than $3.9 million in TV advertising across Montana’s broadcast markets and cable zones.