MEDIA OPTIMIZATION CASE STUDY

Medium Buying + Deep Root Analytics

In 2018, Medium Buying worked with Deep Root Analytics on Brian Kemp’s victorious campaign for governor of Georgia.

Using Deep Root’s custom target ratings, Medium Buying placed more than $13.3 million in TV advertising across Georgia’s broadcast markets and cable zones. Deep Root provided a 51% media optimization lift, giving Kemp’s campaign 30,972 extra targeted ratings points and $4.9 million in efficiency savings.

ALSO: In 2020, Medium Buying worked with Deep Root on Greg Gianforte’s successful campaign for governor of Montana.

Using DRA’s custom target ratings, Medium Buying placed more than $3.9 million in TV advertising across Montana’s broadcast markets and cable zones.